Marketing Content & Website Specialist (Remote)

We bring big-business marketing polish to small senior care homes, and we're looking for our next team member!

👇 Apply below—we look forward to hearing from you!

Application for

Marketing Content &

Website Specialist

Thank you for your interest in Grow Senior Living! Please fill out this simple application, attach your resume, and we'll get back to you shortly! We usually reply within 1-3 business days.

First Name *

Last Name *

Phone *

Email *

City (current residence) *

State (current residence) *

Are you legally authorized to work in the United States? *

How much total professional work experience do you have? *

Which best describes your design-related experience? *

Which best describes your hands-on tools experience? *

Which best describes your experience writing marketing copy? *

Are you able to work reliably from home, attend our Tuesday 9:30 AM PT / 10:30 AM MT team meeting, and be responsive to some limited, ad-hoc communication throughout the week? *

Are you aware this is a 1099 contractor position? See note on computer equipment and taxes below. *

We are excited to hear from you! Please note, as a 1099 contractor, you are responsible for your own self-employment taxes. You must provide your own reliable computer with a high-quality screen to ensure professional results. This is an ongoing, steady partnership rather than a short-term freelance project.

Desired Pay *

Cover Letter

Resume Upload *

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About Grow Senior Living & This Role

We’re hiring a Marketing Content & Website Specialist to create polished marketing assets for small, privately owned senior care homes.

This is a remote, part-time role (about 15 hours per week) built for someone who wants meaningful, skilled work from home—and knows that great remote roles are hard to find.

We’re not looking for a casual side hustle or hands-off AI work. We’re looking for a strong-fit candidate who enjoys producing thoughtful, high-quality marketing and wants steady, ongoing part-time work that fits naturally into their life.

Grow Senior Living is a niche marketing agency serving residential senior care homes. Our clients do important work but struggle with marketing, technology, and clear communication. We bring big-business marketing tools and polish to small care homes so they can get found, stand out, and compete confidently.

This role exists because we’re growing. Until now, the founder has been deeply hands-on with every client. As we scale, we’re hiring carefully to protect quality and consistency. This is our first Marketing Content & Website Specialist, with more roles to follow!

We’re not looking for a senior designer—but you do need some real, hands-on experience with visual work. We’re looking for someone who has spent time (roughly 1–3 years) working in a design-adjacent role where you made light branding decisions, selected colors, worked with images or layouts, and used basic design tools like Canva (you understand basics about how to make marketing look good!). You should be comfortable picking up new software, applying visual judgment, and following defined processes—while still knowing when something looks “off” and needs adjustment. Backgrounds in general marketing, photography, content, or similar creative work could all be great fits.

A few finalists will complete a small test project so we can both confirm it’s a strong fit. We’ll also want you to convince us why this rare, part-time remote role fits your life long-term—because even though it’s part-time, we’re hiring for a steady, reliable partnership. If this describes you, we want to talk.

Your Mission, and How You’ll Help

Your work directly supports small senior care homes—and the families deciding where their loved one will live. The websites and brochures you produce need to look professional, feel warm and trustworthy, and remain affordable for small operators.

We’ve built a detailed, well-tested process that allows high-quality marketing assets to be created far more efficiently than traditional agency work. That process includes strong templates, clear inputs, and selective use of AI—but the results don’t come from automation alone. Our founder has spent years operating larger-scale marketing agencies and has distilled this role into a repeatable process that works.

Even with great tools and processes, this role requires good judgment and strong taste. The human element matters! Your ability to evaluate copy, images, layout, and overall feel is what turns a technically correct deliverable into something genuinely effective.

We provide the structure. Your attention to detail and design instincts are what make the final product stand out.

A Day in the Life

While the work is varied, it’s predictable in the ways that matter. Projects have clear scopes, defined templates, realistic timelines, and almost zero client emergencies.

You’ll spend your time building websites and marketing assets efficiently, moving through short project cycles that allow you to plan your week and still maintain flexibility for your personal life. Client projects typically take 5-15 hours start to finish (after you get the hang of it).

What You’ll Be Doing

Creating client websites from templated designs using our website builder
Generating website and brochure copy using AI tools and our internal processes
Editing and enhancing images using tools like Canva and other basic image editors
Selecting and applying cohesive color palettes
Producing digital brochures from templates and tailoring content to each client
Reviewing final deliverables to ensure quality, consistency, and emotional resonance

What You’ll Need to Succeed

3+ years of professional work experience
1–3 years of experience in a design-related role (marketing, web, branding, photography, or similar)
Experience making light branding decisions, not just executing instructions
Comfort selecting color palettes and maintaining visual consistency
Hands-on experience with basic image editing (cut, crop, resize, color swaps, etc)
Comfortable using Canva
Familiarity with website builders or similar software, and troubleshooting independently
Strong self-direction and organization
Clear, reliable communication over chat, meetings, and occasional short calls
Solid writing judgment—persuasive, informative, and appropriate for a research-heavy audience
Willingness to use AI as a tool, with human judgment guiding the final result
Based in the U.S., native English speaker, using your own reliable computer with a good screen

Who You Are

You’re likely a strong fit if you’re:

A self-starter who doesn’t need hand-holding
Highly organized and reliable with deadlines
A clear, friendly communicator (chat, phone, team meetings)
An optimistic problem solver when something doesn’t go perfectly
Naturally persuasive in your writing—without being salesy

This role tends to work best for people who strongly prefer a long-term, part-time, work-from-home position and have commitments at home that make traditional full-time work unrealistic. It’s designed to be your primary (and only) professional role, not something stacked on top of other jobs or clients. People who value flexibility, trust, and contained, meaningful work tend to thrive here.

There may be opportunities over time to take on additional hours, assist with training or documentation, or help onboard future team members.

While we hope this is a part-time dream job for the right person, it’s unlikely to be a good fit if you’re in a short-term career pivot, juggling multiple freelance clients, looking for a stepping stone to a full-time role, or seeking minimal accountability.

Schedule & Availability

This role averages 10–20 hours per week, with an expectation that you can consistently commit at least 15 hours most weeks. About 5–7 hours of that time should fall within Monday–Friday, 8am–5pm.
We prefer that you work at least 3 business days per week (two days isn't a wide enough window for team communication).
We have a weekly team meeting on Tuesdays at 9:30am PT / 10:30 am MT, plus some ad-hoc coordination during business hours. Planned vacations and time off are always fine with advance notice.

Compensation & Structure

$24–30 per hour, depending on experience and skill level.
Part-time, 1099 contract role (not W-2). You will be responsible for your own taxes, computer equipment, and workspace.
We’re looking for a long-term team member, not someone filling a short gap.

How to Apply

If this role sounds like a strong fit for your life and working style, we’d love to hear from you.

Our process starts with a short one-way video interview where you record answers to a few questions. This is followed by a live conversation for selected candidates.

If this sounds like you, we’re looking forward to your application! Just fill out the form on this page 🙌

What Customers are Saying...

Wade Chilcoat

Owner, Tilden Memory Care

We’re now at full capacity and have a waitlist! The tools and guidance made all the difference — it’s so much easier to get leads to call us back. The templates and automated features helped us launch quickly and save time every step of the way.

Aaron Thornock

Owner, The Mapleton Assisted Living

We’ve seen a noticeable increase in high-quality leads. The Grow Senior Living platform helped us get organized, stay on top of follow-ups, and understand exactly where to focus our efforts. It’s never been easier to know where our move-ins are coming from — and how to get more.

Neil Krauss

Founder, Senior Sign

Marshall is one of the most competent people with whom I've had the privilege of working. He's extremely smart, business-minded, and a phenomenal leader. There are few, if any, other people in my network I would recommend more highly.